A Family-Run Dessert Café in Hertford & Hitchin
Sugar Mama's Dessert & Cafe was created from a shared dream between daughter and mum — to build a warm, welcoming dessert destination where people could come together and enjoy something truly special. What began as a passion for baking, creativity, and quality ingredients quickly grew into a thriving family-run dessert shop in Hertford and Hitchin. From the very beginning, the goal was simple: serve indulgent handcrafted desserts in a space that feels like home.
Today, Sugar Mama's is known locally for its cozy atmosphere, friendly service, and beautifully presented sweet treats. Our menu is packed with customer favourites, including golden Belgian waffles, delicate crepes, towering pancake stacks, refreshing bubble tea, creamy milkshakes, and classic soft serve ice cream. Every dish is prepared fresh with attention to detail, ensuring each visit feels like a treat worth savouring. We're proud to welcome guests for breakfast, brunch, lunch, dinner, or a late-night dessert in SG14 1DP and SG5 1LS. Whether you're catching up with friends, celebrating a birthday, or enjoying a family outing, our café offers something for everyone — including vegan-friendly options so no one misses out on the sweetness.
As a mother-and-daughter business, community means everything to us. We love seeing familiar faces return and new guests discover their favourite dessert for the first time. At Sugar Mama's Dessert & Cafe, we're more than just a dessert shop — we're a place where memories are made, one sweet bite at a time.